Track Your Email Stats at a Glance
See your open rates & click rates over time so you can stop flying blind with your newsletters.
This Email Stats Dashboard gives you:
Pre-made Google Sheet template to type your stats into
Pre-made Looker Studio dashboard that you can customize for your brand
Instructions for connecting the two
Instructions showing where to find your stats in Flodesk/Mailchimp
You'll be able to see:
- Are my open rates going up or down?
- Which emails got the most clicks?
- What's my average performance over time?
Time to set up: ~20 minutes (once)
Time to update: ~3 minutes/month
Result: A beautiful dashboard that shows your email marketing trends at a glance. No more guessing if your emails are working.
What you'll track:
- Date sent
- Open rate
- Click rate
- Unsubscribe rate
- Email subject line (optional)
Plus: The dashboard automatically calculates your averages and shows trends over time.
Got Questions?
- Do I need any technical skills?If you can copy/paste and enter numbers into a spreadsheet, you can do this! The tutorial walks you through every step.
- How does it work?You'll make a copy of the Google Sheet template (like making a copy of a Google Doc). Then you'll connect it to the Looker Studio dashboard template. The tutorial shows you exactly how to do both.
- Do I need to pay for Google Sheets or Looker Studio?Nope! Both are 100% free with a Google account.
- How often do I need to update it?Once per month after you send your newsletter. Takes 3 minutes.
- Does it automatically pull my stats from Flodesk/Mailchimp?No; you'll manually enter them once a month. (Auto-sync requires paid tools and complicated setup. This way is simple and free!)
- What if I'd rather have you set it up for me?The Done-For-You option ($97) includes: I set up your sheet + dashboard, add your first 3 months of data and walk you through it in a video recording. Just contact me to upgrade!
Hi! I'm Nicole.
I analyze email stats for my balloon business clients every single month.
This dashboard is how I track their progress... and now you can use the same system to track yours.
No more wondering if your emails are working.
Just clean data you can actually understand.
No More Guessing
Track Your Key Email Stats
Use this to track your open rates & click rates so you can stop flying blind with your newsletters.
Tracking Over Time
Not only will you see the all-time average, but a trend of the last 12 months, too.
Continuous Improvement
When you can see what worked, you'll know what to keep doing (and what to stop).
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Email Stats Dashboard
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